The Diary of a Ceo: The 33 Laws of Business and Life PDF: I’ve been the CEO, founder, co-founder, or board member of four industry-leading companies that collectively – at their peaks – reached a cumulative valuation of more than $1 billion. I’m currently the founder of Flight Story, an innovative marketing agency; thirdweb, a software company; and an investment fund called Flight Fund.
The Diary of a Ceo: The 33 Laws of Business and Life PDF
My companies have employed thousands of people in every corner of the world. I’ve raised almost $100 million in investment for my companies. I’m an investor in more than 40 companies. I’m on the board of four companies, two of which are currently at the forefront of their respective industries, and I’m 30 years old.
Being the founder of two successful marketing groups that have risen to the top of their industry, within their market, has meant that I spend much of my professional life in boardrooms working with and advising the CEOs, CMOs and leaders of the biggest brands in the world on how to do marketing and how to tell their story online; Uber, Apple, Coca-Cola, Nike, Amazon, TikTok, Logitech, you name it – they have been my clients.
Additionally, I’ve spent the last four years interviewing the world’s most successful individuals from business, sports, entertainment, and academia. I have 700 hours of recordings where I’ve interviewed your favourite authors, actors, and CMOs; the world’s leading neuroscientists; the captain of your favourite sports team; the manager of your favourite sports team; the CEOs of the billion-dollar companies you use every day; and more of the world’s leading psychologists than I could name.
The Diary of a Ceo: The 33 Laws of Business and Life PDF
I published these conversations in the form of a podcast called The Diary Of A CEO, and that podcast quickly became the most downloaded podcast here in Europe and one of the top business podcasts in the USA, Ireland, Australia, and the Middle East.
It is arguably one of the fastest-growing podcasts in the world right now, increasing its listenership by 825 per cent last year alone. I’ve been lucky enough to be exposed to some unique experiences, and a few years ago, it dawned on me how much valuable and powerful information I’ve gained – and only a handful of people on earth have access to that information.
I also realised that at the very heart of all the success and failure I’ve seen, both in my own entrepreneurial journey and the hundreds of interviews I’ve conducted, were a set of laws that could stand the test of time, transfer to any industry, and be used by anyone who is trying to build something great or become someone great.
The Diary of a Ceo: The 33 Laws of Business and Life PDF
This is not a book about business strategy. Strategy changes like the seasons. This is a book about something much more permanent. This is a book about the fundamental, enduring laws of building great things and becoming great yourself.
These laws will work now or 100 years from now. These laws are rooted in psychology, science, and centuries of research, and to further validate these laws, I surveyed tens of thousands of people across every continent, every age group, and every profession.
PILLAR I: THE SELF As Leonardo da Vinci asserted, ‘One can have no smaller or greater mastery than mastery of oneself; you will never have a greater or lesser dominion than that over yourself; the height of your success is gauged by your self-mastery, the depth of your failure by your self-abandonment. Those who cannot establish dominion over themselves will have no dominion over others.’
The Diary of a Ceo: The 33 Laws of Business and Life PDF
This pillar is about you. Your self-awareness, self-control, self-care, self-conduct, self-esteem, and self-story. The self is the only thing we have direct control over; to master it, which is no easy task, is to master your entire world. PILLAR II: THE STORY Everything that stands in your way is a human.
Science, psychology, and history have shown that there is no graph, data, or information that stands a greater chance of positively influencing those humans than a truly great story. Stories are the single most powerful weapon any leader can arm themselves with – they are the currency of humanity. Those who tell captivating, inspiring, emotional stories rule the world.
This pillar is about storytelling and how to harness the laws of storytelling to persuade the humans that stand in your way to follow you, to buy from you, to believe you, to trust you, to click, to act, to hear you, and to understand you. PILLAR III: THE PHILOSOPHY In business, sports, and academia, an individual’s personal philosophies are the single biggest predictors of how they’ll behave, now and in the future – if you know someone’s philosophy or beliefs, you can accurately forecast how they’ll behave in any situation.
The Diary of a Ceo: The 33 Laws of Business and Life PDF
This pillar is about the personal and professional philosophies that great people believe and live by, and how those philosophies result in behaviour that leads to greatness. Your philosophy is the set of beliefs, values, or principles that guide your behaviour – they are the fundamental beliefs that underpin your actions.
PILLAR IV: THE TEAM The definition of the word ‘company’ is ‘group of people’; at its essence, every company, project, or organisation is just a group of people. Everything the organisation produces, good or bad, originates from the minds of the members of your group of people. The most important success factor in your work is who you choose to work with.
I’ve never seen anyone build a great company, project, or organisation without a group of people, and I’ve never seen anyone reach personal greatness without the support of a group of people. This pillar is about how to assemble and get the best out of your group of people.
Assembling any group of people is not enough; for your group of people to become a truly great team, you need the right people, bound together by the right culture. When you have great people bound by a great culture, the whole team becomes greater than the sum of its parts. When 1 + 1 = 3, great things happen.
The Diary of a CEO: The 33 Laws of Business and Life