Book

Building a Story Brand PDF: This is not a book about telling your company’s story. A book like that would be a waste of time. Customers don’t generally care about your story; they care about their own. Your customer should be the hero of the story, not your brand. This is the secret every phenomenally … Read more

How to Start a Business Analyst Career PDF – Laura Brandenburg: Who should read this book? This book is written for people who are either exploring the possibility of business analysis as a future career or who have decided business analysis is the right career choice but would like some help making the transition. How … Read more

The Fitness Mindset PDF – Brian Keane: When I was about seven years old, I remember watching a talk show with my grandmother and seeing this man with big muscles, who, in my eyes, looked like a superhero. I recall being engrossed in every word that came out of his mouth and listening to how … Read more

The Making of a Manager PDF – Julie Zhuo: I remember the meeting when my manager asked me to become a manager. It was unexpected, like going for your daily run and tripping over a pirate chest. Oh, I thought, how intriguing. We were sitting in a ten-person conference room, kitty-corner from each other. “Our … Read more

Zero to One PDF – Peter Thiel: Every moment in business happens only once. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. And the next Mark Zuckerberg won’t create a social network. If you are copying these guys, you aren’t learning … Read more

A Court of Mist and Fury PDF – Sarah J Maas: Thank you to the following people who make my life blessed beyond all measure: To my husband, Josh: You got me through this year. (Through many years before it, but this one in particular.) I don’t have the words to describe how much I … Read more

The War of Art PDF – Steven Pressfield: Steven Pressfield wrote The War of Art for me. He undoubtedly wrote it for you, too, but I know he did it expressly for me because I hold Olympic records for procrastination. I can procrastinate thinking about my procrastination problem. The War of Art PDF – Steven … Read more